Different from other Ads Managers, on TikTok, the interests of your target audience are chosen from a set list of interests instead of you providing keywords.
Here, you may customise your audience’s demographic, from Location to Language and Age limit. Placementsįinally, you’ve reached the bulk of your target audience set up. The choices you receive are those you have created under your Events Manager (which can be found in Assets > Events).ĭo note that Promotion Type is only available to “Consideration” and “Conversion” Advertising Objectives. Moving to create your target audience, TikTok starts off with allowing you to choose the Pixel you want to target, or an App you wish to drive more traffic or conversions to under “Promotion Type”.
#TIK TOK ADS FREE#
However, feel free to use the Simplified version to get used to the TikTok algorithm and ads style if you need! We do advise you to use Custom as much as possible to allow more control over your targeted ads. Custom Mode will provide you a multitude of customisation within your ad groups and ads, while Simplified allows you to create quick ads in less than five minutes. When you first set up your campaign, you will be given the option to choose between Simplified or Custom Mode. a running Page Views ad, then the Daily Budget would be the better option for you.ĭo also take special note that in TikTok campaigns, the minimum Lifetime budget is SGD50 and the minimum Daily Budget is SGD20. If you’re running a long-term ad, e.g.If you need to monitor your budget and spend a consistent amount everyday, Daily Budget may be the simpler choice for you.If your ad is time-sensitive and you would want an auto optimisation on days where your ad is performing the best, Lifetime budget may be a better option.less than a month), Lifetime budget is more preferred. If your ad is going to run for a short amount of time (i.e.Both options are useful in different circumstances, so how do you check which one is more suitable for your campaign? A Lifetime budget one that will run across and are automatically optimised during the whole period you set for your campaign, while a Daily Budget will only run up to the amount that you stipulated each day. Similar to other Ads Managers, you can choose between a Lifetime budget or a Daily Budget. Under the Settings, an important metric you must key in is your Budget.
#TIK TOK ADS HOW TO#
Simply paste this code into your website’s header, fill out the important information in setting up the pixel on TikTok, and Voilà! Your pixel is all ready to be used!įor an in-depth tutorial on how to set your pixels up, do check out this video:
In TikTok, you can find the piece of code under Assets > Event > Website Pixel. This is a common tool that you can find in almost all Ads Managers, and definitely is a MUST to track your Conversions campaigns. A pixel is essentially a piece of Javascript code that allows you to track your customers’ actions on your website - whether it is tracking if your customer had “Add to Cart” a product or fill out a “Contact Us!” form. Let’s jump right into the basics of setting up campaigns on TikTok!īefore you continue setting up any of your campaigns, a crucial step you must do to effectively optimise your marketing funnel is to set up a pixel.
However, TikTok also comes with a myriad of additional features not seen in other Ads Managers that you will definitely want to utilise to optimise your campaigns. Now that you understand the basics, good news! TikTok Ads Manager runs through the exact same format as any other Ads Manager platform - Campaign, Ad Sets, and Ads level. As a point of comparison, Facebook Ads Manager, a tool every marketer has a love-hate relationship with, will be referenced heavily to ease your transition into the new TikTok Ads platform! In a typical campaign, you have three layers: Campaign, Ad Sets, and Ads. Whether it is TikTok, Facebook or Google Ads - any media buying platform will have some form of an ads manager that allows you to set up campaigns. With that, read on to learn everything you need to know about using TikTok Ads Manager for your business. The service may be relatively new, but it is no doubt a powerful tool in reaching out to TikTok’s large user base, boasting more than 2 billion app downloads and a 52.1% engagement rate.įor all digital marketers out there, TikTok is like a newly-discovered gold mine with its young, active demographics that’s ever-changing, a unique vertical full-screen short snippets experience that easily can get anyone hooked, and strong community development functions - one that is crucial to mine in to adapt with the future of marketing. And to no surprise, TikTok has evolved drastically in the last few years that it (naturally) now has its own Ads Manager platform. Just a few years ago, none of us would expect TikTok to blow up the way it would today.
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